Menzies installs fully recyclable livery on final mile fleet

Menzies Distribution has announced it is the UK’s first distribution business to specify fully recyclable branding for its final mile vehicle fleet. 

Menzies partnered with vehicle and architectural branding experts Aura Brand Solutions, and sign materials manufacturer Metamark, to review the materials used in fleet livery graphics. 

The work has focused on testing and developing MetaStream, a new process offering an attractive recycling option for a wide range of proven Metamark materials.

MetaStream process enables a circular recycling route for qualified Metamark materials used, among other commercial applications, for fleet livery. 

The Menzies livery was produced to the business’s brand standards, initially using MetaStream-Ready digital media before moving to bespoke MetaStream materials. 

All materials and processes used in the production and installation of the branding meet the requirements of the MetaStream process with all waste being 100% recycled into 2nd and 3rd life products. 

Adam Purshall, Fleet & Procurement Director at Menzies, said: “Launching this ground-breaking initiative hot on the heels of COP26 couldn’t be more appropriate. 

“We’re delighted with early CO2 savings from the recyclable livery programme and determined to continue pursuing innovative routes to greater sustainability at Menzies.”

This article was originally published here.